WHAT WE DO
For creators building something bigger.
Drive is a 360° talent management company representing creators across every part of their business — from brand partnerships and speaking to books, media, physical and digital products, and ventures of their own.
OUR CREATORS ON INSTAGRAM
Built for where the creator business is going.
Our team has spent more than 15 years working across entertainment, technology and the creator economy.
We were there for the early days of YouTube monetization. We represented creators through Vine, digital media and the rise of social-first talent. We’ve worked across tours, television, film, publishing, products and brand partnerships — and inside companies helping shape the creator economy itself.
That experience became the foundation for Drive.
Today, creators aren’t just talent. They’re building modern media companies, product businesses and brands around their ideas, expertise and point of view.
They need representation built accordingly.
Different creators. Same drive.
We represent experts, educators, entertainers and cultural voices across:
AI
BUSINESS
MARKETING
LEADERSHIP
FOOD
BAKING
PARENTING
STYLE
LIFESTYLE
CULTURE
Frequently asked questions.
B2B talent management for creators means representing creators as full businesses, not just individual influencers — helping them build brand partnerships, speaking engagements, products and media alongside the sponsored content most agencies focus on.
Traditional agencies typically focus on landing one-off brand deals. Drive represents the whole career — partnerships, speaking, publishing, products and long-term strategy — treating each creator as a growing business, not a single revenue stream.
Creators across AI, business, marketing, leadership, food, parenting, style, lifestyle and culture — from LinkedIn-first experts to YouTubers and podcasters. What matters is a real point of view and momentum worth building on, not a follower count.
No. We're known for representing experts in tech, AI and business, but we work with any creator ready to build beyond sponsored posts — including lifestyle, food, parenting and culture creators with strong, engaged audiences.
The clearest signal is a repeated pattern of legitimate interest from reputable brands, platforms or media — not one inquiry, but a pattern. If you're already generating real revenue and need better judgment on which opportunities to pursue, that's usually the right time.
We're US-based and represent primarily US creators, but we work with brand partners globally and are open to creators worldwide who fit our roster.
