PRESS & INSIGHTS
Ideas, news and conversations from Drive.
Perspectives on the creator economy, talent representation, brand partnerships and what it takes to build a career beyond the feed.
In the Press
Business Insider
LinkedIn is launching a creator marketplace as B2B influencer marketing heats up
Patrick Zielinski discusses the growing opportunity for expert creators on LinkedIn.
Net Influencer
The Drive Agency Wants to Turn B2B Creators Into Diversified Businesses
Inside Drive’s approach to building creator careers beyond individual brand deals.
Marketing Brew
Creator Marketing Trends to Watch at Cannes Lions
Patrick discusses why major industry events are becoming increasingly important for B2B and expert creators.
Net Influencer
At Cannes Lions, B2B Brands Are Finally Ready for Expert Creators
A look at Drive’s presence at Cannes and the growing demand for creators with real subject-matter expertise.
Insights
Brand Partnerships
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How Much Does LinkedIn Influencer Marketing Cost?
What should you charge for a LinkedIn partnership? Your expertise, audience and content all matter. Here’s how to prepare your analytics, scope your deliverables and explain your value beyond follower count.
Representation
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Why Multi-Platform Presence Matters
Repurposing your content across TikTok, YouTube Shorts, and LinkedIn raises your value to brands. Even small channels pay off through Spark Ads and paid usage rights, making a multi-platform presence far more attractive than a single viral moment.
Monetization
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How Do Creators Make Money?
Monetization isn’t about picking one revenue stream — it’s a wheel of spokes. Here’s how the strongest creator businesses combine partnerships, products and platforms without losing focus.